Performance Meta ads for NZ + AU owner-operators in trades, ecommerce, and services. The person you talk to runs your campaigns — lead generation, ecommerce, conversion tracking. No salesman, no offshore handoff. You see exactly what runs, what it costs, and what it returns.
STANDARD AGENCY
OUTPUT.
OPERATING
STANDARD.
What's running, what it's costing, what it's returning. Sent to you straight — no translation layer.
You deal with the person running your ads. Not a middleman. The decision and the action are in the same hands.
If the numbers aren't moving, the campaign changes. Not the language in the report.
BUILT FOR OPERATORS.
NOT EVERYONE.
You spent money. You got reports. You never saw the connection between the ad and the result. You're not looking for another pitch — you're looking for someone who actually runs the ads.
Trades, ecommerce, services. You have revenue, you have customers, and you're ready to spend $3K or more per month putting your offer in front of more of them. Not brand awareness. Leads or sales.
Not an account manager. Not a ticketing system. The person who built your campaign, knows why it's structured the way it is, and can make a change before end of day.
EVERY NUMBER.
NO TRANSLATION.
No PDF reports. No quarterly review decks. You see the same dashboard we're looking at — spend, leads, cost per lead, ROAS, campaign-by-campaign breakdown — updated as it happens.
When something changes, it changes here first. You'll know before we tell you.
ONE THING. DONE PROPERLY.
Meta ads. No photography, no content strategy, no brand identity. Those things matter — but they're not what we do. Five units, each built around a specific outcome.
STARTER UNIT
Single campaign. One objective. For businesses ready to test what Meta can do before committing to a full system. Min. $1,500/mo ad spend.
PERFORMANCE UNIT
The full system. Multi-campaign Meta management, ongoing optimisation, and direct access. Built for businesses ready to scale. Min. $3,000/mo ad spend.
LEADS UNIT
Performance plus a lead pipeline. Campaigns built around qualified enquiries, not just traffic. Suited to trades, services, and professional practices.
ECOMMERCE UNIT
Performance plus product catalogue management. Shopping campaigns, dynamic remarketing, and feed optimisation. Up to 200 SKUs included.
TAILORED UNIT
Multi-platform, advanced tracking, custom scope. Built around your specific situation — not a package forced to fit.
FIVE STAGES.
NO MYSTERY.
Linear. No skipping. No mystery about where you are or what happens next.
WORK ORDER
BB-REQFill in the brief. What you sell, what you've tried, what you want to achieve. No call required yet.
SCOPE
BB-SCOPEWe go back and forth until we've locked in one specific offer or service to put spend behind. Generic campaigns produce generic results.
BUILD
BB-BUILDCampaign structure, audiences, ad sets. Everything mapped before a dollar is spent. You see it before it goes live.
LAUNCH
BB-LIVEAds go live. You'll see brand awareness and engagement move quickly. That's the signal the audience is paying attention — not the goal.
OPTIMISE
BB-OPTEarly data tells us who's actually converting. We cut what isn't working and scale what is. That's when leads start compounding.
TRANSPARENT RATES.
No hidden fees. Monthly retainer. Cancel with 30 days notice.
ALL PRICES NZD · GST EXCL · AD SPEND BILLED SEPARATELYThe full system. Multi-campaign Meta management, ongoing optimisation, and direct access. Built for businesses ready to scale.
Most popular · No lock-in
TALK TO THE OPERATOR.
NOT THE SALESMAN.
I'm Tom — founder. 13 years running paid ads for owner-operators in trades, ecommerce, and services. Real businesses with real customers and real revenue on the line.
Barebones exists because of a pattern I watched on repeat for over a decade. An agency wins a new account, drops their best operator on it just long enough for the client to think “this place is good”, then pawns the work to whoever's cheapest the moment the contract is locked in. Results slip. The manager — who isn't actually running anything — recycles excuses. “It's the ad spend.” “It's the algorithm.” “It's seasonal.” The salesman is already on the next pitch.
I hate it. Owner-operators feel it. Smaller accounts, or anyone who doesn't push back hard enough, get the worst version of the service from week one — because the agency knows they won't leave fast enough to matter.
Here, the person you talk to is the person running your ads. No salesman with a deck full of false promises. No manager passing buck. The same person who builds your campaign answers when you message — and makes the change before end of day.
Pride in the work. Build businesses. When your numbers move, mine move.
SAME MARKET. DIFFERENT MODEL.
How traditional Meta ads agencies in NZ + AU operate versus how this works. Every row is something we've watched happen for a decade.
Best operator on the pitch · juniors on the work
Same person briefs and builds. No handoff.
"It's the ad spend." "It's the algorithm." "It's seasonal."
Hard data. Specific changes. Made today, not next quarter.
Quarterly review decks defending the retainer
Live dashboard. Same view we have. Updated as it happens.
6–12 months. Locked in before results show up.
Monthly retainer. Cancel with 30 days notice.
Padded retainer for an org chart you don't need
One unit. One line item. Ad spend separate, paid direct to Meta.
Account manager who can't open Meta Business Manager
The person who built your campaign. Same day.
Pawned to whoever's cheapest. Service quality drops.
Same standard from week one. Or we don't take it.
STRAIGHT ANSWERS.
NO FLINCHING.
The questions every operator asks before they sign. Answered without spin.
START WITH A
WORK ORDER.
No sales call required. Fill in the brief and we'll come back to you within one business day. If it looks like a fit, we'll go from there.
BAREBONES™