BB / PAID ADS SPECIALIST / FOCUSED ON NZ + AU
→ TRADES · ECOMMERCE · SERVICE BUSINESSES·→ BUILT FOR NZ + AU·→ FROM $3K/MO AD SPEND·→ DIRECT ACCESS · NO ACCOUNT MANAGERS·→ META ADS SPECIALIST·→ REAL RESULTS · NO LOCK-IN→ TRADES · ECOMMERCE · SERVICE BUSINESSES·→ BUILT FOR NZ + AU·→ FROM $3K/MO AD SPEND·→ DIRECT ACCESS · NO ACCOUNT MANAGERS·→ META ADS SPECIALIST·→ REAL RESULTS · NO LOCK-IN

Performance Meta ads for NZ + AU owner-operators in trades, ecommerce, and services. The person you talk to runs your campaigns — lead generation, ecommerce, conversion tracking. No salesman, no offshore handoff. You see exactly what runs, what it costs, and what it returns.

44.2×
BEST ROAS DELIVERED
$2.93
LOWEST COST/LEAD
40+
ACCOUNTS MANAGED
BB-ADS-02 / META ADS SPECIALIST / FOCUSED ON NZ + AU / v2.0
01THE PROBLEM
DWG.BB-PROB · REV.A

STANDARD AGENCY
OUTPUT.

REJECTED
01Reports full of click-through rates and zero revenue numbersNOTE: 01
02A strategy deck recycled from the last three clientsNOTE: 02
03Vanity metrics dressed up as performanceNOTE: 03
04Dashboards you've never opened and never willNOTE: 04
05Six-month contracts written to protect the agency, not youNOTE: 05
06An account manager who relays messages to the person actually running your adsNOTE: 06
STATUS: REJECTED

OPERATING
STANDARD.

CLEAR STRUCTURE

What's running, what it's costing, what it's returning. Sent to you straight — no translation layer.

DIRECT EXECUTION

You deal with the person running your ads. Not a middleman. The decision and the action are in the same hands.

REAL ACCOUNTABILITY

If the numbers aren't moving, the campaign changes. Not the language in the report.

02WHO IT'S FOR
DWG.BB-FIT · REV.A

BUILT FOR OPERATORS.
NOT EVERYONE.

01BEEN THROUGH AN AGENCY BEFORE

You spent money. You got reports. You never saw the connection between the ad and the result. You're not looking for another pitch — you're looking for someone who actually runs the ads.

02RUNNING A REAL BUSINESS

Trades, ecommerce, services. You have revenue, you have customers, and you're ready to spend $3K or more per month putting your offer in front of more of them. Not brand awareness. Leads or sales.

03WANT TO TALK TO THE PERSON DOING THE WORK

Not an account manager. Not a ticketing system. The person who built your campaign, knows why it's structured the way it is, and can make a change before end of day.

REJECTED
BB-EXCL · DO NOT PROCESS
NOT A FIT IFEXCL.
01Looking for the cheapest option
02Need creative production from scratch
03Want a full-service agency (branding, social, content)
04Ad budget under $3K/mo
05Want a salesman to sell you the world
03THE WORK
DWG.BB-WORK · REV.B

ONE THING. DONE PROPERLY.

Meta ads. No photography, no content strategy, no brand identity. Those things matter — but they're not what we do. Five units, each built around a specific outcome.

▸ LEAD GENERATIONTRADES · SERVICES · HIGH-TICKET
▸ HOW PAID ADS ACTUALLY WORK · BB-FLOWDWG.BB-FLOW · REV.C
▸ AD SPEND$0→ COLD TRAFFIC WARMS THROUGH RETARGETING →REVENUE · 7.9× ROAS ◂$0BB-IMP0TRAFFICIMPRESSIONSBB-CLK0ENGAGEDCLICKS · VIEWSBB-RTG0RETARGETEDRE-SHOWN ADSBB-CVR0CONVERTEDTRACKED EVENTOPTIMISATION LOOP · WHAT CONVERTED FEEDS BACK INTO WHO WE TARGET
COLD
Stranger sees the ad
ENGAGED
Clicked or viewed
WARM
Retargeted · familiar
CONVERTED
Took the action
▸ INPUT · $5K SPENDMost paid ads start with cold traffic — strangers who've never seen you. The pool is wide. Drop-off is real.
▸ MIDDLE · WARMINGEngagement is the signal. Retargeting re-shows ads to people who already responded — warming them up before asking for action.
▸ OUTPUT · $39.6K REVENUEConversion happens on heated intent — not the first impression. The optimisation loop feeds what worked back into the next round.
▸ ECOMMERCESHOPIFY · CATALOG · DYNAMIC ADS
▸ ECOM CYCLE · BB-LOOPDWG.BB-CYCLE · REV.B
▸ AD SPEND$0REVENUE · 8.4× ROAS ◂$0BB-CAT62 SKUsCATALOGPRODUCT FEEDBB-DPA46K REACHSHOPPING ADSDYNAMIC MATCHBB-PV11.2KPRODUCT VIEWTRACKED IMP.BB-ATC1,420ADD TO CARTCART EVENTBB-PUR286PURCHASE$147 AVG · AOVLOOP A · ABANDONED CART → RE-SHOWNLOOP B · PURCHASERS → LOOKALIKE + CROSS-SELL
INDEXED
Product feed entry
VIEWED
Saw the ad · clicked
CARTED
Add-to-cart event
PURCHASED
Order completed · AOV
▸ INPUT · CATALOGYour products feed Meta as a structured catalog. The platform's machine learning matches each SKU to the right buyer — you don't guess.
▸ LOOP A · CART RECOVERYWhen someone adds a product but bails, dynamic remarketing re-shows them that exact SKU for 7–30 days. Most cheap ecom revenue lives here.
▸ LOOP B · LIFETIMEPurchasers feed lookalike audiences AND get retargeted with cross-sell SKUs. The buyer becomes the audience for the next campaign.
BB-START-01

STARTER UNIT

VISIBILITYAVAILABLE

Single campaign. One objective. For businesses ready to test what Meta can do before committing to a full system. Min. $1,500/mo ad spend.

EXPAND SPEC
FROM $900/MO+
BB-ADS-02

PERFORMANCE UNIT

COREFLAGSHIP

The full system. Multi-campaign Meta management, ongoing optimisation, and direct access. Built for businesses ready to scale. Min. $3,000/mo ad spend.

SPEC / INCLUDES
Multi-campaign management
Audience research + targeting
Ad direction using your creative
Conversion tracking setup
Weekly optimisation cycles
Direct Slack or email access
SPEC OPEN
FROM $2,000/MO+
BB-LEADS-03

LEADS UNIT

PIPELINEAVAILABLE

Performance plus a lead pipeline. Campaigns built around qualified enquiries, not just traffic. Suited to trades, services, and professional practices.

EXPAND SPEC
FROM $2,500/MO+
BB-ECOM-04

ECOMMERCE UNIT

SHOPPINGAVAILABLE

Performance plus product catalogue management. Shopping campaigns, dynamic remarketing, and feed optimisation. Up to 200 SKUs included.

EXPAND SPEC
FROM $2,500/MO+
BB-CUSTOM-05

TAILORED UNIT

CUSTOMON REQUEST

Multi-platform, advanced tracking, custom scope. Built around your specific situation — not a package forced to fit.

EXPAND SPEC
FROM $3,500/MO+
00HOW IT RUNS
DWG.BB-PROC · REV.A

FIVE STAGES.
NO MYSTERY.

Linear. No skipping. No mystery about where you are or what happens next.

SEQUENCE TYPELINEAR / NO SKIP
STAGES05 TOTAL
TIMELINE7–14 DAYS SETUP
STARTEDON INTAKE
SEQUENCE LIVE
5 STAGES · LINEAR
01

WORK ORDER

BB-REQ

Fill in the brief. What you sell, what you've tried, what you want to achieve. No call required yet.

02

SCOPE

BB-SCOPE

We go back and forth until we've locked in one specific offer or service to put spend behind. Generic campaigns produce generic results.

03

BUILD

BB-BUILD

Campaign structure, audiences, ad sets. Everything mapped before a dollar is spent. You see it before it goes live.

04

LAUNCH

BB-LIVE

Ads go live. You'll see brand awareness and engagement move quickly. That's the signal the audience is paying attention — not the goal.

05

OPTIMISE

BB-OPT

Early data tells us who's actually converting. We cut what isn't working and scale what is. That's when leads start compounding.

00INVESTMENT
DWG.BB-RATE · REV.B

TRANSPARENT RATES.

No hidden fees. Monthly retainer. Cancel with 30 days notice.

ALL PRICES NZD · GST EXCL · AD SPEND BILLED SEPARATELY
RELATIVE RETAINER · MONTHLYCLICK TO INSPECT
DESCRIPTION
UNIT PRICE
STARTER UNIT
$900/mo
+
PERFORMANCE UNITFLAGSHIP
$2,000/mo
+

The full system. Multi-campaign Meta management, ongoing optimisation, and direct access. Built for businesses ready to scale.

SPEC / INCLUDES
Multi-campaign management
Audience research + targeting
Ad direction using your creative
Conversion tracking setup
Weekly optimisation cycles
Direct Slack or email access
NOTE: Min. $3,000/mo ad spend

Most popular · No lock-in

LEADS UNIT
$2,500/mo
+
ECOMMERCE UNIT
$2,500/mo
+
TAILORED UNIT
CUSTOM
+
▸ Monthly retainer · cancel with 30 days notice · ad spend billed separately▸ ISSUE DATE: 2026 · VALID UNTIL REVISED
00START HERE
DWG.BB-REQ · REV.A

START WITH A
WORK ORDER.

No sales call required. Fill in the brief and we'll come back to you within one business day. If it looks like a fit, we'll go from there.

SYSTEM PARAMETERS
RESPONSE TIME
Within 24 hours. Usually faster.
REGION
Primarily NZ + AU. International by referral.
OBLIGATION
None. Submitting is not a commitment.
BarebonesBAREBONES™
BB-ADS-02 / PERFORMANCE UNIT
barebones.agency / NZ-AKL / v2.0
WORK ORDER / BB-REQ
FILED BY: NEW CLIENTDATE: 2026-05-02STATUS: PENDING
OPEN

▪ NO SPAM▪ NO AUTO-SEQUENCES▪ HUMAN RESPONSE ONLY

LAST INTAKE: 2026-04-01 / NZT